Back to Vendors

Guiseppe's Italian Market

Vendor Story
Noblesville, Indiana
Italian Foods
(317) 770-3151


Joe Murello, Operator of Giuseppe’s Italian Market, was born and raised in downtown Indianapolis, in the former Italian enclave of Indy. Raised around the produce merchants of the near southside, Joe developed his eclectic style of Italian cooking from the neighborhood. When asked if he cooks Northern or Southern style, the answer is Italian! The style is a little bit of this and a little bit of that. Since over 85% of the Italians in the U.S. are from southern Italy, obviously Giuseppe’s food leans more to the southern cuisine.  

The Murello family were importers of bananas, most of which came through New Orleans. One of Joe’s first tasks was the famous Bananas Foster, created in Brennan’s restaurant in New Orleans. That was the beginning of Joe’s cooking, which has included everything from a food cart, to catering, to a full service restaurant.  

Giuseppe’s is known for meatballs in the special marinara sauce and lasagna, featuring the same sauce. Giuseppe’s also makes custom Peppermint ice cream for the Christmas holidays, and upon request, the famous, but rare, Tortoni ice cream.

Giuseppe’s is excited to be a vendor at the Carmel Farmers Markets, where they will feature, among other items, meatballs on a stick.